Creative execution

Marketing Strategy - Management

From inception to implementation

Who is Diana?

Hello, I'm Diana M. Basurto, the driving force behind successful marketing campaigns, social activations & multiple productions.
I create fluid customer experiences that may seem seamless and effortless from the outside but required lots of creativity, planning, cross-functional teamwork coordination and deep expertise to make them a success.
Please allow me to show you few samples of my work



Samples of my Work

Trade Marketing

International Corporation

This was a campaign to reward the most profitable convenience stores. It is an online game where clerks formed teams and compete with others, accumulating points through video games & quizzes, points were redeemed for apparel gifts. This program had extraordinary user engagement and became a benchmark to be replicated in other countries. My job was to manage all the production team (corporate client + creative agency + digital agency + delivery service).

S.O.S Cabo

Social Activation

I designed this campaign and managed a team of over 20+ co-organizers to produce an event in where 9,000 people formed an SOS on the beach with the intention to pressure public representatives to vote in pro of legislation that prohibits toxic mining in Baja California Sur.

Reconstruyamos Mexico

Campaign designer & Developer.

I designed this campaign in an attempt to provide people with knowledge resources to rebuild their houses after earthquake or hurricane damage. It includes how- to videos, workflow charts, inspirations boards, sample blueprints, cost calculators and so on. This project is currently looking for sponsorships.

Cabo Productions

Production Manager

Celebrity photo shoot production in Cabo was my first approach to guest experience & marketing campaign design; each photo shoot is a campaign & a guest experience on its own. It requires to keep the royal treatment for celebrities even in remote locations and to coordinate a 15+ members crew working inside exclusive resorts, without interfering with hotel's operation. I organized over 40 photo shoot.From location scouting, permits processing, workflow scheduling, to on-site coordination.

Los Cabos Events

Interactive Calendar

This calendar was intended to refamiliarize me with Los Cabos, gathering in one place all the events with the information necessary to attend: Venue, address, Google map location, event's description, price, reservations contact. It helped me to realize how many incredible events are held in Los Cabos regularly.


Creative execution
From inception to implementation

  • Marketing Research & Strategy
  • Brand, Print & Graphic Design Websites & E-commerce
  • SEO, SEM & Digital Marketing
  • Analytics & Attribution

Contact information

Do you represent a Mid-sized company in Los Cabos? Let's Talk

  • Mobile +52 1


  • Address:

    San Jose del Cabo.